Top 5 changes to adapt to in your client’s (and your) business
A short blog today, as we’re going to get straight to the point so you can spend your own valuable time thinking about how you can flex to take these changes into account.
From speaking with end clients, agencies and observing businesses in general, we see the following changes having an impact on the way everyone works, and they may have even crept up on you without you even noticing.
MORE internal competition - specifically for budget and resource. If you think about that, your client contacts will be battling for these two things more, so helping them to win these crucial battles will also help you.
Everybody’s at max capacity of their bandwith - and it’s being filled by just getting things done. There is less care for each other and that’s not great. Or sustainable. Do you see this in your own business? It’s understandable, it can be one of those things that just creeps up. The question is, now that you know, how can you bring some care back in?
Increased demand for suppliers to deliver the same for less…and that’s at best. More often than not it’s delivering more for less. Expectations need to be managed, lines need to be drawn, negotiation skills need to be dialled way up, and efficiencies need to be found.
Tough balance between innovation and quality - everyone’s working at such a rapid pace to catch up or keep up that innovation can sometimes be rushed and lose quality. Yes, good enough is good enough, but there’s some slippage into not good enough.
More structure in everyone’s day means unscheduled = unwanted. If you’re in new business on the agency side, trying to speak to someone via an unannounced call may well be feeling a little tougher right now. That’s partly down to people now planning a far higher percentage of their day than pre-Covid. Why? Virtual calls/meetings. These are also squeezed down to shorter time slots, around 30 minutes, so more can be squeezed in. The result? No room at the inn for your sales call, an informal chat, a ‘quick question’. You’ve gotta stand out even more and give them a reason before you speak why you deserve a scheduled slot in their frantic day.
There are good and bad sides to each of these points. We’d say firstly to have a look at your and your client’s businesses and see which of these are affecting them the most. Then form a plan of action to mitigate for them. Simple to say yes, tougher to do. If you have any questions or need a helping hand feel free to get in touch.
To your success,
