Rays of sunshine

We finished a five month virtual sales programme last week, with a fantastic group of people who all work in the UK food and drink industry.

The rays of sunshine that the title highlights are about the feedback we received. Every virtual session we ran, we asked for two or three people to share their progress on implementing what they learned in the previous session. There was a lot of progress, from breaking through to real understanding of what their clients wanted to achieve, to writing proposals that were so much more exciting to read!

In the last workshop though there was a learning that really opened people’s eyes in how they interact with their clients. I (Dave D) try to explain it briefly below!